摘要
手机互联网络的普及以及微信的出现,给人们的信息交流提供了方便快捷的途径。微商就是借助微信极具亲和力的特点、以电子网络营销的方式在微信里进行商品推销,这是现今移动终端最火的营销手段。从微商产生及发展、微商发展的模式、微商的特性和商业价值、微商的优劣势进行分析,并从微商运行角度提出了微商发展的应对策略。
The popularity of mobile Internet and the emergence of WeChat give people provides a convenient way for the exchange of information. Affinity with WeChat wechat business is extremely characteristic, in the form of the electronic network marketing in WeChat to sell goods, it is of the most popular marketing of mobile terminals today. This article from wechat business generation and development, wechat business development model, the features of weehat business and commercial value, the advantages and disadvantages of wechat business were analyzed, and a from wechat business operation Angle proposed the wechat business development strategy.
出处
《盐城工学院学报（社会科学版）》
2016年第3期46-49,共4页
Journal of Yancheng Institute of Technology（Social Science Edition）
关键词
微商
模式
商业价值
策略
wecbat business
Mode
Commercial value
strategy
