摘要
该文以腾讯新闻为例,通过分析微信平台腾讯新闻推送的内容与模式,浅析其新闻推送的议程设置特点,提出针对性的建议,以期增强新闻推送传播影响力。
This paper discusses the features of the agenda setting of news-pushing in WeChat by taking Tencent news-pushing as an example. It analyzes the news content and the pushing mode to put forward some suggestions, hoping to reinforce the influence of news-pushing.
作者
金权亮
JIN Quan-liang(School of Communication, Yunnan Normal University, Kunming, Yunnan 65050)
出处
《广西职业技术学院学报》
2016年第4期87-90,共4页
Journal of Guangxi Vocational and Technical College
关键词
微信
腾讯推送新闻
议程设置
WeChat
Tencent news-pushing
agenda setting
