论多维地提升主流报纸的科普品质——以近期两家报纸的科普信息为例

Discussion on Multi-dimension Improving the Quality of Popular Science in Mainstream Newspapers -Take the Two Recent Newspapers＇ Popular Science Information as an Example

主流报纸（大报）是媒体界王者和文化大使，又是文化课本。大报是科普高地，它有条件、有基础，有责任与能力实施、推展优质科普。编辑、出版大报，提供高品质科普资讯是大事、实务，凸显大报的存在、保持美好形象以及助益社会进步，大报科普的细节不能常有恙。有效提高大报科普质量、水平，报人的综合文化素能及提高是前置条件与保证。聚焦、做好文字、细节，使科普瑕疵率趋于零，以保持大报“颜值”与读者受益率，报人需加油、努力。

Mainstream newspapers （newspaper） is the king of media and cultural ambassador, and culture textbook. Newspaper is a popular science highland, it has the conditions, basis, responsibility and ability to implement and promote the quality of popular science.Editing and publishing the newspaper, providing high-quality scientific information is a major event, practice, and prominent the existence of newspaper maintain a good image and benefit social progress, newspaper＇s details of popular science cannot have mistakes. Comprehensive cultural level of journalists improvement is the precondition and guarantee of effecting improve the quality and level of newspaper popular science. We focus on doing a good job in words, details, make science defective rate tends to zero to keep newspaper ＂good-looking＂ and benefit rate of readers, journalists need keep on going.