基于用户信息行为的图书馆微信服务研究

User's Information Behavior-based Study on We Chat Service of Library

[目的/意义]更好地开展图书馆微信服务,推动图书馆服务转型与创新。[方法/过程]以图书馆微信用户信息行为为着力点,从信息需求、信息查寻行为、信息选择行为、信息交互行为、信息利用行为等5个维度分析微信用户信息行为,并提出图书馆微信服务改进策略。[结果/结论]可以从规范微信管理体制、重视微信服务内容建设、挖掘微信用户信息行为数据、加大微信平台宣传推广等方面入手,改善图书馆微信服务效果。

[Purpose/significance]The paper is to better carry out library WeChat service,promote transformation and innovation of library service. [Method/process]The paper bases on library WeChat user＇s information behavior, analyzes WeChat user＇s informa- tion behavior from 5 dimensions of information need, information seeking behavior, information choice behavior, information interaction behavior and information using behavior, and proposes strategies for improving library WeChat service. [Result/conclusion]The paper points forward that it can improve library WeChat service from aspects of normalizing WeChat management system, paying attention to construction of WeChat service content, mining WeChat user information behavior data, strengthening propagation of WeChat platform.