试析数字环境下出版传播的变迁

Changes of Publishing and Publicity under the Digital Environment

数字新技术的不断普及使信息传播的手段及内容等受到前所未有的冲击,也对出版的格局产生了深远的影响。应对这种格局的变迁,需要出版界转变观念、明确使命、培养新型人才及时革新数字出版技术,并相应地进行资源整合,才能从整体上提高出版质量和效率。

The constant popularization of new digital technology brings new challenges to the means and contents of information dissemination; it also exerts great influence on the publication landscape. To deal with this situation,it is necessary for the publishing circle to change its minds,clarify its mission,and cultivate new talents. Besides,it should timely innovate the digital publishing technology and integrate its resources so as to improve the publishing quality as a whole.