什么影响着中国奢侈品的消费——来自家庭金融调查的证据

What Influence the Consumption of Luxury Goods: The Evidence from CHFS Investigation

基于中国金融调查数据,文章探究了中国家庭奢侈品消费的影响因素。选取家庭收入等作为主要解释变量,通过逐步增加控制变量找到影响家庭奢侈品消费的主要因素。运用OLS、probit及tobit方法回归,最终得出收入与奢侈品消费的影响表现为U型曲线,即当收入大于45 486元/年时,收入增加正向刺激奢侈品消费。将消费指标作为替代收入变量后,检验对奢侈品消费的影响效果,发现消费指标一样对奢侈品消费有显著的正向影响,说明奢侈品消费受到家庭消费观念的影响。

Based on the CHFS investigation, this paper researches on the influences of Chinese households＇ luxury consumption. Selecting the households＇ income as major explaining variable, we find the main factors by adding variables step by step. Then we use OLS, Probit and Tobit regression model getting the U-shape relation of the income and the luxury consumption, which means the income has the positive relation on the luxury when above 45486 Yuan per year. It is also found that consumption indicators have the positive impact on the luxury consumption when changing consumption indicators into equations. These reveal the luxury consumption are constrained by the notion of households.