京津冀会展业协同发展探讨

The discussion on regional cooperation for MICE under coordinated development for the Beijing-Tianjin-Hebei region

京津冀协同发展是我国的一项重大国家战略。在分析京津冀会展业协同发展重要意义、梳理京津冀三地会展业发展现状的基础上,提出了京津冀会展业协同发展的策略,通过增强合作意识、政府大力扶持、资源整合、培育品牌展会等措施,促进京津冀会展业的共同发展。

Coordinated development in the Beijing-Tianjin-Hebei Region is a major national strategy.The paper, on the basis of analyzing the significance of the coordinated development for MICE, reviewed the unbalance situation in the Beijing-Tianjin-Hebei region and put forward the coordinated development strategy. The regional cooperation strategy focused on enhancing cooperation consciousness, the government＇ s support, resources integration and the brand exhibition buildingt.