基于认知传播理论视角的大众媒体汉英语码混用阐释

An Analysis of Chinese-English Code-mixing in Mass Media Based on Cognitive Communication Theory

大众媒体中的汉英语码混用现象日渐增多,并为广大受众所接受,需要我们思考其背后的深层次原因。本文研究基于新兴的认知传播学理论视角,探讨媒体人和受众在使用和接受语码混用符号背后的认知机制和符号传播方式,并探索这种传播方式所代表的认知文化。

The code mixing between Chinese and English serves as an important ingredient in the mass media which is in various forms and has been transmitted very quickly. This paper intends to explain its production and transmission from cognitive perspective and communication theory in order to offer a new approach for the code-mixing and explore the cognitive culture behind it.