校企合作学科竞赛项目的实践与研究

文章主要阐述了校企合作学科竞赛项目的重要意义和价值,并结合本校市场营销专业校企合作学科竞赛项目的选择与实践情况,深度分析了校企合作学科竞赛项目对学生专业实践能力、创新能力、综合素质提升的突出作用。

This article mainly expounds the significance and value about the project of the university-enterprise cooperation discipline competition, and analyzes the prominent role of competition in improving students’ practice ability, innovation ability and comprehensive quality combined with the project choice and practice situation of marketing major in our university.