融媒体视域下大学生思想政治教育现状及应对策略

融媒体是一种理念媒体,是传统媒体和新媒体的有机融合和优势互补,通过理论构想和实践操作进行信息和思想传播,对大学生思想观念、行为方式、生活习惯将产生重要的影响。为了适应融媒体发展需要,实现育人效果最大化,需要思想政治教育工作者具备媒体融合思想,转变工作理念、推动新旧媒体合理分工、优化信息生产流程和加强人才队伍建设等方面的积极探索,搭建思想政治教育育人新平台,更好地提高大学生思想政治教育的效果。

Convergence media, as a new kind of media concept, refers to the organic integration and mutual complementation of traditional media and new media. It can disseminate information and ideas by means of theoretical construction and practical operation, and will have an important influence on college students’ thoughts, behaviors and lifestyles. In order to meet the development requirements of convergence media and maximize the educational effects,ideological and political education workers are required to have the awareness of media convergence, change their working philosophies, actively explore how to coordinate traditional media and new media, optimize the process of information production and strengthen the construction of talent teams so that they can set up a new platform for ideological and political education in colleges and universities and effectively improve the teaching effect of ideological and political education.