基于消费者创新的在线个性化产品定制模式研究被引量：10

Pattern of Online Product Personalization Based on Consumer Innovation

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摘要本文首先比较分析了不同企业的在线个性化定制实践,在梳理和归纳相关研究基础上构建了基于消费者创新的在线个性化定制概念模型。其次,根据消费者参与产品创新的程度,划分了三种不同的在线个性化定制模式。最后,利用博弈论方法构建了基于消费者创新的在线个性化定制数学模型,分析消费者参与产品创新的程度对企业利润的影响。研究表明:与消费者参与产品创新程度较为有限的标准化在线定制模式相比,消费者参与产品创新程度较高的规模化在线定制以及"1对1"式在线个性化定制模式将为企业创造更多的创新收益、产品销量和利润。 With the development of information and social technology, online personalization makes consumer modify or develop new products easier due to the availability to concerned knowledge and skills. Thus, consumer innovation becomes increasingly active in online personalization context. First, based on analyzing several different practice of online personalization and reviewing the related literature on consumer innovation, a conceptual model of online personalization considering consumer innovation is built. Secondly, according to the degree to which consumers participate in product innovation and the degree that innovation can be achieved, online personalization are divided into three different types. Finally, using the method of game theory, the study constructs the mathematical model of online personalization. Results have shown that online personalization allowing high degree consumer innovation can bring more profits to the company.

作者严建援甄杰谢宗晓周常宝

机构地区南开大学商学院

出处《中国科技论坛》 CSSCI 北大核心 2016年第10期109-114,共6页 Forum on Science and Technology in China

基金国家自然科学基金面上项目"基于Saa S的IT服务供应链激励与风险控制研究"(71172072) 国家自然科学基金青年项目"网络个性化精准服务中的消费者隐私决策问题研究"(71302017) 天津市科技计划重点项目"天津国家自主创新示范区创新创业生态体系建设对策研究"(15ZLZLZF00730)

关键词消费者创新在线个性化定制模式分析模型论证 Consumer innovation Online personalization Analysis on pattern Mathematical model demonstration

分类号 F270 [经济管理—企业管理]

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参考文献12

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