孙中山逝世前后中共的宣传策略

The Publicity Strategy of the CPC Before and after Sun Yat-sen's Death

孙中山逝世前后,为应对国民党内复杂的权力斗争局面,中共一改先前对孙中山的多角度分析,专注于颂扬孙中山的革命精神,努力构建其作为"左派"的鲜明形象,孙中山被解读为自始至终一直与帝国主义及国内各种反动势力进行斗争的英雄人物。同时,中共发挥宣传工作方面的优势,积极与戴季陶等人争夺三民主义的权威阐释权。共产党人的这种集体行动有统一的安排与部署,对孙中山的各种评论也基本遵循了统一的语调与定位。根据一贯的宣传纪律,他们比较成功地贯彻执行了中共中央的宣传策略。这一时期,也是国共两党逐渐从党内合作走向分裂的阶段。两党之间的斗争、国民党内部的派系斗争、接班人之争相互缠结、愈演愈烈,最终走向各执一端、不可收拾的局面。

Before and after the death of Sun Yat-sen, to cope with the complex power struggle within the KMT, the CPC changed the previous muhi-angle analysis on Sun Yat-sen, and started to ibcus on celebrating Sun＇ s ＂revolution＂ spirit, trying to build it as a vivid image of the ＂leftist＂. Therefore, Sun was interpreted as a hero who always struggled with imperialism and domestic reactionary threes from first to lasl. At the same time, the CPC played the advantages of positive publicity, and competed with Dai Jitao etc. to struggle for the authoritative interpretation right of the ＂Three People＇s Principles＂. This kind of collective action of the CPC has the unified arrangement and deployment, and all comments on Sun also follows the unified tone and orientation. According to the usual propaganda discipline, they successfully implement the central propaganda strategy. During this period, the KMT gradually went from the inner-party cooperation to the split, and the struggle between the two parties, the fractions struggle and succession struggle within the KMT, intertwined, and intensified, which eventually got out of hand.