浅析互联网对寿险产品设计的影响

Analysis on the Internet's Influence to the Life Insurance Product Design

在"互联网+"的浪潮下,保险业与互联网结合发展势在必行。保险公司在原有寿险产品设计中缺乏创新等诸多问题限制了寿险的发展,而互联网收集的大量数据信息可以为保险公司设计寿险产品提供可靠的依据,从而改进寿险产品原有设计中存在的问题,更好为客户提供保险服务。

Under the wave of ＂Internet＋＂, the combination of the insurance industry with the Internet development is imperative. The problems existing in the original design of the life insurance products such as the scarcity of innovation limit the development of the life insurance. The large amount of data and information collected by the internet can provide a reliable basis for insurance companies in the designs of the life insurance products to further improve the problems in the life insurance product designs, and thus provide better insurance services to the customers.