基于WCI的省级公共图书馆微信阅读推广研究

Study on We Chat Reading Promotion of Provincial Public Library Based on WCI

新媒体环境下,微信阅读成为人们主要的数字阅读方式之一。公共图书馆纷纷利用微信公众平台开展阅读推广工作。文章分析了近期省级公共图书馆微信平台的开通及信息推送情况,并依据WCI指数评价图书馆微信阅读推广的效果与存在的问题,提出了改进微信阅读推广成效的解决方案。

Under the new media environment, WeChat reading has become the main way of digital reading. Public libraries have used WeChat public platform to carry out reading promotion. This paper analyzes the situation of information push of provincial public library WeChat platform in recent years. On the basis of the WCI analysis, it evaluates the promotion effect and existing problems, and puts forward the improvement suggestions for WeCbat reading promotion