1IDEAL,a small and simple word,is a campaign framework made in Greenpeace 2010 Annual Report. The five letters capture the essence of Greenpeace, which guide its actions and help the members to de- liver real environmental change out world.Refer to the web of greenpeace.org.
2Shoemaker,P.J.,& Reese,S.D. (1996).Mediating the message: Theories of Influences on Mass Media Eontent (2nd ed.) ,N.Y. : Longman.
5Weyler,Rex (2004) , Greenpeace : How a Group of Journalists,Ecologists and Visionaries Changed the World,Pennsylvania: Rodale, PP.438-442.
6Whitney,D.C. ,J.s.Ettema (2003) ,Media Production: Individuals, Organizations, Institutions, In A.N.Val- divia (ed.),A Companion to Media Studies,Oxford : Blackwell, PP.93 - 114.
7Van Hout,Tom and Jacobs,Geert (2008).News Pro- duction Theory and Practice: Fieldwork Notes on Power, Interaction and Agency.Pragmatics, 18 : 59-84.
8Bourdieu, Pierre (2005), The Political Field, the So- cial Science Field,and the Journalistic Field,In R. Benson,and E.Neveu (eds),Bourdieu and the Jour- nalistic Field, Cambridge : Polity, PP.29-47.
9Tuchman, Gaye (1972), Objectivity as Strategic Ritu- al: An Examination of Newsmen's Notions of Objec- tivity, Americ an Journal of Sociology, 77: 660-79.
10Gans,HJ. (1979),Deciding What's News.A Study of CBS Evening News,NBC Nightly News,Newsweek, and Time,N.Y.: Pantheon,PP115-118.