基于协同演化动态能力的汽车电商接受意愿研究——以S汽车集团电商为例

Research of Auto E-commerce Acceptance Intention Based on Coevolution and Dynamic Capabilities:an E-commerce Example of S Automotive Group

采用案例分析的方法,结合S汽车集团横跨十年的电商发展历程,深入分析了汽车渠道参与者对汽车电商的接受意愿。基于协同演化理论,在电商的环境下,构建了企业、经销商、消费者三者协同演化动态能力的影响机制和框架,将企业所处的环境与动态能力的关系从单向因果关系拓展为多向交互因果关系,发展了企业动态能力的理论。

With retrospection of the ten-year development history of S Automotive Group and the method of case study, the auto channel participants＇ auto e-commerce acceptance intention was deeply analyzed. Based on the theory of co-evolution, the influence mechanism and framework were established among automobile enterprises, dealers and consumers from the perspective of co- evolution and dynamic capabilities under the environment of e-commerce. The relationship between enterprise environment and dynamic capabilities from unidirectional causal relationship to multidirectional interactive causal relationship was defined, and the theory of enterprise dynamic capabilities was improved.