基于微信平台的健康信息用户感知和效用研究

The Research of User Perception and Utility of Health Information Based on Wechat Platform

[目的/意义]探索微信用户对于微信平台上传播的健康信息的辨别能力,以及此类信息对其产生的效用。[方法/过程]问卷调查法及描述性统计方法,在权威平台上抽取真实/虚假健康信息,并结合"获得信息→判断真假→产生行为"的问题设计模式构成问卷,进行纸质和网络调查。[结果/结论]接受调查的大多数微信用户缺乏准确识别健康信息真伪的能力,公民健康素养的提高任重而道远;微信是健康信息传播的有效平台,但也为虚假健康信息的传播提供了"肥沃的土壤",且用户并未认识到其信息辨别能力中存在的问题,即使对虚假的健康信息产生了错误的判断,大多数用户的"活跃性"也会导致这类信息仍然被广泛传播。

Purposes：To explore the ability of users to identify the spread of health information on WeChat platform,as well as the utility of such information on them.Methods：Questionnaire survey and descriptive statistic methods were used to collect and analyze the data.Contents：True and false health information were extracted from authority platform,and the problem design pattern of ＂accessing to information→judging true and false→producing behavior＂was combined to constitute the questionnaire,finally,the paper and network surveys were investigated in users.Conclusions：Most WeChat users surveyed lack the ability to accurately identify the authenticity of health information,and improvement of citizens＇health literacy has long way to go.WeChat is an effective platform for the dissemination of health information,but also provides a fertile soil for the spread of false health information.Additionally,users are not aware of the problem of their ability to identify information,even if produced a false judgment of false health information,most of the active users will also lead this kind of information still widely spread.