全媒体环境下公共图书馆的阅读推广研究

Research on Reading Promotion of Public Library in the Omnimedia Environment

阅读推广是公共图书馆的传统服务,在全民阅读的号召下,公共图书馆越来越重视阅读推广服务。而步入了全媒体时代以后,公共图书馆阅读推广会面临着机遇和挑战,通过对全媒体环境特点和公共图书馆阅读推广所面临的挑战的分析,提出了构建全新的公共图书馆阅读推广主体关系、优化阅读推广的个性化体验、建立基于全媒体的公共图书馆阅读推广运营体系三大策略。

Reading promotion is the traditional service of the public library. Under the call of the national reading, the public library is paying more and more attention to reading promotion service. After entering, the era of omnimedia, the public library will face opportunities and challenges in the aspect of the reading promotion. Based on the analysis of the characteristics of the ommimedia enviromment and the challenge of the reading promotion, the author puts forward three strategies：building new subjective relatconship of the public library＇s reading promotion, optiimizing the personal experince of reading promotion, estublishing the public library＇s reading promotion marketing system on the basis of ommimedia.