文化创意视角下乡村旅游产品设计——以大同市花塔村为例

The Development Pattern of Creative Rural Tourism Under a Perspective of Cultural and Creative Industry——Taking Da tong Huata Village As Research

文化创意与乡村旅游产品的融合,能够开发出更具特色,更受游客欢迎的创意乡村旅游产品.本文在分析了创意旅游的创意理念、乡村旅游产品体系以及创意与乡村旅游产品的融合路径的基础上,以大同市花塔村为例,从文化创意的视角设计花塔村创意休闲农业园、创意民俗表演馆、创意休闲养生园、创意旅游纪念品和假日旅游活动五种创意产品类型,最后探讨了花塔村乡村旅游产品的创意营销方式.

The integration of rural tourism products and culture creativity will generate characteristic rural tourism products which more popular with tourists. Based on the analysis of the creative tourism creative concept, rural tourism products system, as well as the path of integration of rural tourism products and culture creativity. Taking Datong Huata villageas research, Based on this, this paper has figured out five kinds of creative products ： creative huata village leisure Agricultural Garden, creative folk performance hall, creative leisure keeping in good health, creative tourism souvenirs of five types of creative products and holiday tourism activities. Finally, this pa- per has probed into the marketing modes for rural tourism products of Huata village to boost the development of its rural tourism.