论城市品牌在经济新常态下的建设意义

On the Significance of Urban Brand Building in the New Economic Normal

在经济新常态下,一个城市的长久持续的的发展,取决于这个城市对人才和企业的强烈吸引力,而这个吸引力的集中体现就是城市品牌形象,目前,政府一方面努力谋求城市本身的经济建设与发展,另一方面政府也在积极开展品牌定位与发展,不断提升城市品牌形象,打造城市品牌魅力。

In the new economic normal, the long-term sustainable development of a city depends on the attraction of talent and enterprise of the city, and the concentrated expression of this attraction is a brand image of the city. At present, the city government is striving to seek the economic construction and development of the city on the one hand, and is also active in brand positioning and development on the other hand, to constantly enhance the brand image of the city, and to build the city brand charm.