民族志决策树方法应用研究——以政府网站链接动机研究为例被引量：1

Research on the Ethnographic Decision Tree Method in Link Motivation

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摘要详细阐述民族志决策树模型的理论基础、构建步骤和应用领域,并将民族志决策树方法引入到政府网站链接动机的研究中,通过深度访谈30位政府网站链接行为者,挖掘其建立链接的原因,建立链接行为者的决策树模型,共得到19项决策准则和两个决策方案。经定量检验,模型的预测率为91.67%,符合有效性要求,对同类群体的决策行为具有预测性。 This paper explains the theoretical basis, construction steps and application fields of ethnographic decision tree modeling, and introduces ethnographic decision tree method into the study of link motivation in government website. Based on the deep interview of 30 link behaviors of government website, the paper mines the reasons of link construction and builds decision tree modeling of link behaviors, which obtain 19 decision principles and 2 decision schemes. Based on the quantitative test, the predictive rate of the model is 91.67%, which meets the validity requirements and is predictable to the decision making behavior of homogeneous groups.

作者黄奇覃鹤

机构地区武汉大学信息管理学院南京大学信息管理学院

出处《情报理论与实践》 CSSCI 北大核心 2016年第10期45-51,共7页 Information Studies:Theory & Application

关键词政府网站链接动机民族志决策树模型 government website link motivation ethnographic decision tree modeling

分类号 C934 [经济管理—管理学]

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