摘要
不同的色彩能够给人带来不同的体验,同时也深深地影响着人们的审美趣味以及消费行为,所以现代橱窗展示设计中要充分考虑色彩与主题、品牌的搭配。文章通过对服装橱窗展示设计中色彩的规划以及主题色、品牌色的分析,展现橱窗设计中色彩运用的重要作用。
The varying use of colors brings a difference to people＇s life, and impacts their aesthetics standards and ways of consumption, that is why modern window display design should fully consider the collocation of color with theme and brand. By analyzing the color planning and the application of theme color and brand color in clothing window display design, the important role of colors in the win- dow design is presented.
出处
《合肥工业大学学报（社会科学版）》
2016年第5期108-112,共5页
Journal of Hefei University of Technology(Social Sciences)
基金
安徽省教育厅省级质量工程项目(2015jyxm023)
关键词
服装橱窗展示
色彩
主题色
品牌色
clothing window display
color
theme color
brand color
