城市居民亲子旅游消费特征与趋势研究——基于家庭结构变化的背景

Characteristics and Trends of Parent-child Tourism Consumption of City Residents in Context of Family Structure Change

近30年来,我国家庭结构向规模微型化与结构扁平化发展。在此背景下,受独生子女政策影响的人口成为社会的主体人群,并在人口、教育方面呈现明显的发展趋势。其中,亲子旅游就是一个重要的发展趋势,但其特征与趋势的相关研究尚需提升。基于1159份问卷调查,揭示亲子出游动机、出游频率、时段选择、消费水平、出游方式、人群结构、活动选择、出游决策影响因素等特征,分析未来亲子旅游的发展趋势,以期揭示在我国家庭结构变化背景下未来亲子旅游的消费趋势,为消费形势判断和具体的产品开发提供科学参考。

In the past 30 years, family structure in China changed drastically to the scale of miniaturization and flat structure. The affected popu- lation of the one - child policy became the main social body. Parent - child tourism became one of the hottest category of tourism development in Chi- na, but the relevant research on the characteristics and trend of parent - child tourism of city residents remained to be limited. Based on the 1159 questionnaires of Beijing City residents, this paper analyzed the parent - child tourism behaviors of city residents with the help of SPSS 20.0, aiming to unravel the characteristics of travel motivation, travel frequency, time, level of consumption, population structure, activity selection, travel decision - making and influencing factors. On this basis, further analysis of the development trend of future family travel was also done in order to provide scien- tific reference for the consumption judgment and the specific product development.