科技期刊封面设计:基本规范·主要类型·图片获取——以《岩石学报》为例

Standards,styles and page accession of cover design of sci-tech academic journals: taking Acta Petrologica Sinica as an example

中国期刊国际化进程日趋加快,期刊封面设计个性化,在一定程度上对于增强刊物对读者的吸引力、推进期刊品牌效应、扩大发行等方面起到重要的作用。通过对期刊封面设计的基本规范、主要类型的阐述,结合实例剖析封面图片应如何获取,分析与说明期刊封面设计所遵循的基本原则、设计理念和构创思路,以期引起相关人员的关注,并为实践和研究提供参考。

With the internationalization of sci-tech academic journals, the individuation of the covers has played important roles in attracting the readers, establishing the journal brands and expanding its release. In this paper, through exploring basic standards and mainly styles, and discussing accessing periodical title page, the authors analyze and explain the basic principles, the key points and some design concepts of the periodical cover page. By this way, we are expecting to arouse the concern and research of domestic practitioners, while providing some reference for practice.