湖北省微博签到活动空间差异分析——以新浪微博为例

The Analysis of Space Difference of Check-in Activities in Hubei Province:An Empirical Analysis of Sina Micro-blog

选取了湖北省2014年1—11月的微博签到数据，通过对55933个POI、5820136次微博签到量进行空间统计分析发现：湖北省微博签到次数呈现出明显的空间差异，17个地区中武汉市微博签到量所占百分比高达71．19％，在湖北省中占绝对优势，其他16个地区中宜昌、襄阳、荆州三地区所占百分比为13．83％，其余13个地区仅占14．98％。在17个地级市中又以各市中心的签到量最大。将17个地级市微博签到量与各地区2014年GDP做散点图。发现GDP与签到量之间呈正相关，通过皮尔森相关系数进行验证，在0．01的显著水平下皮尔森系数为0．959，呈现出高度相关，说明微博签到量与经济发展水平关系密切。

This article based on the Check -in date of Sina Micro -blog in Hubei province from January to November in 2014. The characteristics of spatial difference of the 55933 POI and 5820136 check - in date are explored in this paper by using Spacial Analy- sis. The result shows that： 1 ） the check - in number of Sina Micro - blog presents obvious space difference, and the percentage in Wu- han city is as high as 71.19% which is dominant in Hubei province, and the percentage of Yichang, Xiangyang, Jinzhou are in total of 13.83%, and the rest of 13 areas are in total of 14.98% ;2） The center area of every city＇ s check - in number is biggest. By draw- ingscatter plot of weibo check - in date and regional GDP of every city, a positively correlated between GDP and check - in number was founded. The Pearson coefficient is 0. 959 at 0.01 significant level, which present a highly correlated between check - in date and the level of economic development.