电子商务对传统企业组织结构的影响研究——以海尔集团的组织结构变革为例

Research on Impact of E-Commerce on Traditional Enterprise Organizational Structure——Haier Group as an Example of Organizational Change

电子商务的快速发展,对现有的企业组织结构提出了很大的挑战,它要求企业的组织结构模式必须按照电子商务的交易模式进行重组。本文以海尔集团为例,重点分析电子商务环境下企业组织结构变革的主要特征及其组织结构的设计,并按照电子商务的交易流程进行重组,使其扁平化、精简化,便于信息在各职能部门间的传递,从而实现电子商务环境下企业组织结构的变革,使其更好地适应电子商务的发展。

The rapid development of e-ecommerce presented a great challenge to traditional organization structure.It requires organization structure of enterprises mode must be in accordance with the reorganization of e-ecommerce teansaction model.This research with Haier Group as an example.Emphasis analysis the main features of the design and structure of the organization structure change in the e-ecommerce environment.And restructuring according to e-ecommerce transactions,make it flat and streamlined,which facilitate information transfer in various functional departments,better adapt the development of electronic commerce.