众筹融资在民营养老机构中的应用研究

Study on the Financial Difficulties of Private Old-age Care Institutions and Crowd Funding

民营养老机构作为养老产业重要组成部分,其发展受到资金短缺问题的制约。民营养老机构融资困境,主要是因为养老服务的公益性导致养老机构投资回报低引起的。众筹融资作为一种新型的融资方式有着融资成本低、融资风险分散、融资效率高等优势,民营养老机构利用众筹融资来筹集资金,有利于提高社会认知度,缓解资金短缺问题,从而达到促进民营养老机构良性发展的目的。

As an important part of the old-age care industry,the development of private old-age care institutions is restricted by the shortage of funds. The cause of private old-age care institutions financing difficulties is mainly about the low return on investment for old-age care services. As a new financing way,crowd funding has higher advantages of a low cost of financing,and financing risk.It will improve social awareness,alleviate shortage of funds and promote the development of the private old-age care institutions if private old-age care institutions by crowd funding.