零售企业发展现状及商业模式创新路径研究——以新疆零售企业为例

Research on the Development Status of Retail Business and Its Innovation Path

通过文献研究与实际调研的方法,对新疆零售企业的发展现状进行深入研究,发现新疆零售业存在规模小竞争激烈、主营业务利润率低、资产负债率及主营业务成本率过高、南北疆地区分布不均衡、城乡社会消费品零售总额差距大等问题。在此基础上,通过案例对零售企业的商业模式创新路径进行研究,研究结果发现,零售企业商业模式呈现出"营销模式创新—关键业务流程构造—采购模式及资源模式的整合"的创新路径。

Through the literature research and the actual investigation method, the paper deeply researches on the development of Xinjiang retail industy, founding that the size of the retail industry in Xinjiang is highly competitive, main business profit margin is low, asset liability ratio and the main business cost rate is too high,distribution of the north and south regions is uneven, and the social consumer goods retail sales gap between urban and rural is big and so on. On the basis of that, researching the retail business model innovation path through the case of one retail business reveals that the path of the retail business model innovation is ＂marketing model innovation---key business process structure--procurement model and resource model integration＂.