自媒体视域下高校思想政治工作创新研究

On the Innovation of Ideological and Political Education of University Students in the Vision of We-media

以微信、微博以及各种社交平台为载体的自媒体成为大学生社会交往的主要工具。这些自媒体的广泛运用,在丰富了大学生大学生活的同时,也给高校思想政治工作带来了挑战和机遇。自媒体是把双刃剑,通过分析了自媒体的特征,阐述了自媒体对大学生思想政治教育的影响,并对大学生思想政治教育创新方法提出了建议。

With the rapid development of modem information technology, we-chat, microblog and vari- ous social platforms become the main tools for college students＇ interaction. The widespread applica- tion of these tools, not only enriches the lives of college students, but also bring challenges and opportunities to the ideological and political educators in colleges and universities. We-media are a double- edged sword. The characteristics of we-media are analyzed, its influence on the ideological and politi- cal education of university students is elaborated, and suggestions on its innovation are put forward.