汽车造型的工程属性与情感属性的映射关系研究

Mapping Relationship between Engineering Attributes and Emotion Attributes of Car Styling

目的研究汽车造型中的工程属性与情感属性存在的映射和对应关系,以及对于设计评价的影响。方法通过文献研究和实验分析,揭示了汽车造型中的工程属性与情感属性的映射和转换关系。结论造型中的工程属性能与情感属性存在内在的映射与转化关系,可以提高设计方案在跨学科研发团队中的沟通效率,提高设计创意的"编码"和"解码"。对于汽车创意和评价具有重要的参考价值,可以提高设计方案在跨学科研发团队中的多向沟通效率,提高设计方案的接受度和可行性。

It aims to study the mapping and corresponding relationship between the engineering attributes and emotional attributes of car styling, and its impact of design evaluation. Through the literature research and experimental analysis, it reveals the mapping and transformation relationship between the engineering attributes and emotional attributes in the car styling. The intrinsic mapping and transformation relationship between the engineering attributes and emotional attributes can improve the communication efficiency of the design process during the cross-disciplinary R＆D teams, and improve the ＂coding＂ and ＂decoding＂ of the design creativities. It has important reference value for the car styling forma- tion and evaluation. It can improve the communication efficiency in the cross-disciplinary R＆D teams, and improve the acceptance and feasibility of the design proposal.