银行接待台语意设计研究

Semantic Design of Bank Reception Desk

目的从产品语意的角度探讨银行接待台,为优化银行前台服务体验、促进我国银行接待台的设计创新提供启示。方法通过对银行接待台产品角色的划分,对比分析了服务角色、形象角色和象征角色的语意特征,借助案例研究阐述了银行接待台语意设计的思维、准则等。结论归纳出银行接待台语意设计的三大要则,即满足银行前台服务的互动祈求、融入银行品牌形象的符号基因和关注银行营业网点的使用情境,提出了银行接待台语意设计的趋势。

It aims to explore the bank reception desk from the perspective of product semantic design, in order to provide thoughts about improving experience of bank reception service and design innovation of bank reception desk in China. It distinguishes product roles of bank reception desk, analyzes comparatively their semantic features of service role, image role and symbol role. By cases study, it also analyzes the rules and thoughts of semantic design for bank reception desk. It summarizes three semantic design rules of bank reception desk, which are meeting the need of bank reception service interaction, using symbol gene of bank brand image and paying attention to using scenario of bank service branch. At the end, it points out the semantic design trends of bank reception desk.