论包装设计中的视觉语言表现

Visual Language Expression in Packaging Design

目的探究现代包装设计中的视觉语言表现形式与策略。方法从包装设计中视觉语言的基本表现形式及其重要意义入手,结合实例由文字、图形、色彩、材料4方面深入探究现代包装设计中视觉语言形式的优化策略。结论视觉语言表现作为一种视觉符号,为商品包装设计定做了一套靓丽的"嫁衣",既有效刺激了消费者的购买欲望,达到促进销售之目的,又锦上添花,为产品开拓了更加广阔的销售市场。

It aims to explore the expression form and strategy of visual language in modern packaging design. From the basic expression form and its significance of visual language in the packaging design, combined with instances, the optimizing strategy of visual language form in modern packaging design is explored from four aspects of text, graphics, colors and materials. As a kind of visual symbols, visual language performance designs a set of beautiful ＂prospective＂ for commodity packaging, which is effective to stimulate consumers to purchase desire, to promote the purpose of sales, and the icing on the cake, open up a wider sales market for our products.