图书馆文化创意产品开发探讨

Development of Cultural Creative Products Based on Library

图书馆拥有丰富的图书典藏,是文化资源的重要聚集中心,为文化创意产品的开发提供了得天独厚的资源优势。我国图书馆文创产品开发推广还处在萌芽的状态。国家图书馆开设的"国图旺店"是目前国内唯一一个图书馆官方的文创产品商店。其可以为图书馆馆藏和功能加值,有力宣传图书馆形象,增加馆务基金。文创产品的开发种类可以有馆藏资源复制品、出版品、衍生纪念品、体验型产品、文创APP等。图书馆文创产品开发需注意以下问题:明确文创商品开发原则;挖掘馆藏,结合图书馆VI(Visual Identity)设计;知识产权问题;多种开发营销模式相结合。

The library has a rich collection of book reservation, which means it is an important gathering center of culture resources, and provids a unique resource advantage for development of cultural creative products. The development and promotion of library＇s cultural creative products just begins. ＂Guotu Wangdian＂, set up by National Library of China, currently is the only domestic official library cultural creative products shop. It would add value of the library collection and function, advocate the library image, and increase the library funds. Product categories include： reproduction of the library collection, publication, derivative souvenir, experiential product, cultural creative APP, etc. The following issues should be paid attention to in development of cultural creative products： clearifying product development principle, mining the library collection and designing with library VI （Visual Identity）, copyright, and combining multi development and marketing mode.