新媒体视角下网络热点事件信息传播结构及模型研究——基于2012-2014年30件网络热点事件

The Information Dissemination Structure and Model Research of the Popular Events in the Era of New Media: Based on the 30 Internet Popular Events during 2012-2014

本文以近年来发生的影响力大的30件网络热点事件为研究样本,在全国范围内选取典型的影响力大的新闻网站、论坛、博客、微博等网络传播媒介为研究对象,采用社会网络分析方法,以中心性、中介性、网络密度、可达性及小团体分析等为分析指标。对网络热点事件传播所形成的信息网络的内在传播规律和传播特征,新闻网站、论坛、微博等网络传播媒介在该信息网络中的位置角色进行研究。在此基础上,从宏观的角度构建了热点事件信息传播结构模型——双核心的手抓哑铃传播结构模型。

The paper samples the recent 30 headline events, and studies their coverage in the representative news website, BBS, blogs, and microblogging sites of great influence. It adopts the Social Network Analysis method and uses the centrality, betweenness, network density, accessibility and cliques analysis as the analysis indicators to analyse the internal dissemination law and characteristics, as well as the roles of news sites, BBS, Blogs and microblogging sites. It further builds the information dissemination structure model-dual-core hand-grasp-dumbbell dissemination structure of the headline events from the macro perspective.