“微啵云”——江苏广播强媒体属性的生态系统化综合业务平台

Weibo Cloud: the Ecological Integrated Services by Jiangsu Broadcasting,Orientating towards Media Properties

江苏广播在媒体融合的大趋势下,通过深入分析广播媒体的痛点,结合市场需求,自主研发了一款承载江苏广播媒体融合使命的系统级产品——"微啵云",其定位为强媒体属性的生态化综合业务平台。通过和直播节目的深度融合,江苏广播的新媒体平台已经完成了一种生态化的塑造。我们的听众收听节目的同时,可以在"微啵云"的产品中进行互动、娱乐、消费,拓展出"直播(Onair)+新媒体平台(Online)+线下产业(Offline)"的O2O2O产业新模式。

Jiangsu Broadcasting in media convergence trend,through in-depth analysis of the broadcast media in the pain points,combined with market demand,independent research and development of a bearing of Jiangsu broadcasting media fusion mission system level products ＂Weibo Cloud＂,Ecological positioning products for strong media properties of integrated service platform.Through the deep integration of the broadcast program,the new media platform of Jiangsu has completed an ecological. Can in micro media cloud products interact,entertainment and consumption,expanding the ＂live （Onair） ＋ new media platform （Online） ＋ line （Offline）＂ industry industry of O2O2O new model our audience listening at the same time.