摘要
微信作为一种全新的网络社交工具,不仅改变了传统意义上的人际交往关系格局,而且给竞争情报工作提供了另一种信息源和情报获取方式。文章通过分析微信在竞争情报中的应用,以期对竞争情报工作者从微信这一新型信息源中开展情报搜集工作有所指导。
As a new social networking tool, WeChat not only changes the traditional sense of interpersonal relationships, but also provides another source of information and intelligence acquisition mode for competitive intelligence work. The paper analyzes the application of WeChat in competitive intelligence, in order to guide the information collection work for competitive intelligence workers from the new information source of WeChat.
作者
吴虎
WU Hu(Heilongjiang University, Harbin 150080,China)
出处
《大学图书情报学刊》
2016年第5期42-46,共5页
Journal of Academic Library and Information Science
关键词
微信
竞争情报
应用研究
公众号
情报搜集
WeChat
competitive intelligence
application research
public number
intelligence collection
