基于产业集群视角的六安瓜片品牌建设

Construction of Lu'an Guapian Tea Brand Based on Cluster Perspective

该文基于产业集群理论,分析了产业集群与区域品牌发展之间的关系。在此基础上,结合六安瓜片品牌发展的现状和问题,从产业基础、产业组织、产业价值链升级、产业标准化建设及产业集群品牌营销等方面给出了六安瓜片品牌建设的路径。

Based on the theory of cluster,this paper analyzes the relationship between cluster and the developmentof regional brand. On this basis,combined with the current situation and problems of Lu＇an Guapian tea brand devel-opment,the paper gives path of Lu＇an Guapian tea brand construction in the light of the industry base,industry or-ganization,industry value chain,industry standardization and cluster brand marketing.