网络文学产业道路选择解析

The Analysis of the Choice of Network Literature Industry Modes

网络文学诞生后不久就走上了一条异于传统文学的产业发展道路。究其原因,文学网站、网络写手需要依赖产业运作方能求生存、谋发展,且网络文学产生于后现代消费时代,其故事生产类型适合于产业化发展,再加上资本的青睐,形成了共赢的产业运作模式。网络文学产业"线上"运行呈现出以商业利益为核心标准、以规约写手行为为主要手段、以竞赛和培训为辅助激励机制等特点。网络文学走产业道路是顺应时代和自我发展要求的可行选择。

Shortly after birth, network literature developed to a kind of industry different from traditional literature, which was because that survival and development of literature websites and network writers depended on industrial management. And the story producing type of network literature which came from postmodern consumption era was not only suited to industrial production, but also gained favors of capital. The ' online' operation of network literature industry has some characteristics including taking business interests as the core standard, guiding writers' behaviors as main methods, and using competition and training as subsidiary incentive mechanism. Network literature industry mode is the feasible choice of complying with the developments of the ear and itself.