武术文化国际传播多元模式的构建

Establishment of Multi-model Wushu Cultural Communication in View of International Communication

分析认为,武术文化作为具有强大传播力的文化符号,是中国传统文化传播和国家文化软实力提升的载体之一,而国际传播则为武术文化的传播提供了一种有效传播途径。以国际传播视域下武术文化对国家文化软实力的提升为切入点,对如何构建国际化传播及武术文化创新发展方向进行探讨,以期为构建武术文化国际传播战略提供理论支撑。

As a cultural symbol with strong communication capacity,Wushu is the carrier of the Chinese cultural communication as well as of the promotion of the national culture soft power.The international communication has provided an effective way for cultural communication of Wushu and for the promotion of the national cultural soft power.In this paper,measures of constructing multi-model Wushu cultural communication in view of international communication were put forward.