茉莉花茶品牌建设与茶文化传播研究

Tea culture with the new era of communication——How to use the new media to make the new life of jasmine tea

茶文化作为中国传统文化的代表之一,经过漫长的时间洗礼,成为人们生活中不可或缺的一个东西。本文通过探讨"新媒体"的互动性、创造性等媒介特性与茉莉花茶传播结合的可能性,试图为茉莉花茶的新时期传播带来突破。

TEA culture is on behalf of the China culture. After a long time, it become an necessity in people＇s life. This paper discusses the possibility of new media＇ s characteristics such as interactive, creative to the jasmine tea＇s famous, trying to bring a breakthrough in the new period of jasmine tea.