客户关系管理课程岗位体验式教学法探析

Research on the post experience teaching method in the course of CRM

"岗位体验式"教学法是培养应用型人才,满足任职需要的一种教学方法。该教学方法引入《客户关系管理实务》课程,围绕认知体验、模拟体验、岗位体验、综合体验四个方面进行实践,改变传统教学法中以理论教学为主的做法,优化课堂教学,培养学生的职业素养,提高学生的岗位适应能力,提升学生的就业竞争力。

The ＂Job experience＂ teaching method is a method which to meet the office needs of student .and to develop talents for application. The method around four aspects to practice in the course of ＂CRM＂, include cognitive experience, simulated experience, job experience, integrated experience. Application of this method to change the traditional teaching, to optimize the classroom, to improve students ＇ability, to adapt jobs to enhance students＇ employability and competitiveness.