中国古代商业思想及其对现代企业营销的现实意义研究

Study on Ancient Chinese Business Thought and Its Practical Significance to Modern Enterprise Marketing

中国古代虽然一直盛行重农抑商的思想,但是工商业的发展却一刻也没停止过,涌现出一大批兼具才干与商业头脑的精英,他们都结合自己的实践经历提出了不同的商业主张,尽管这些主张部分已经不再适合当今的商业环境,但是其中的某些思想在今天的企业营销中仍然具有十分重要的研究意义和实用价值。

There has been the prevalence of emphasizing？agriculture？and？limiting？trade in ancient China, but the development of industry and commerce has never stopped. With the emergence of a large number of both talents and business elites, they put forward different business propositions combined with their own practical experiences. Al-though these claims partly is no longer suitable for today＇ s business environment, but some thoughts of marketing still has very important research significance and practical value in today＇ s enterprise.