湖南传统出版业与新兴媒体协同共生模式构建与优化研究

Research on the Construction and Optimization of Synergy Symbiotic Model between the Traditional Publishing Industry and the Emerging Media in Hunan

随着全球范围的信息化发展,新兴媒体逐渐发展为我国新闻信息传播的主要媒介,其与传统出版模式在新闻传播和信息出版上的矛盾也日益凸显。加快传统出版与新兴媒体的协同共生是提高我国出版产业竞争力的主要手段,也是在经济新常态背景下加速文化产业创新,提高文化产业生产力的必然选择。湖南作为广播电视媒体发展较为快速的典型省份,其传统出版业和新兴媒体协同发展也同样具有典型的代表意义。在对我国当前新兴媒体发展社会背景进行分析的基础上,对湖南省传统出版业和新兴媒体的协同合作基本状况做出客观判断和评价,探讨促进传统出版业与新兴媒体协同共生模式构建和优化的路径,找出促进湖南省已至全国传统出版和新兴媒体共生和双赢的发展对策,对于提升湖南出版产业的竞争者富有积极的现实意义。

With the development of global information technology, the new media has evolved into the main medi-um for the dissemination of news information in our country, and the contradiction between the new media and the tra-ditional publishing model has become increasingly prominent in the news dissemination and information publishing. To accelerate the coordinated development of traditional publishing and new media is the main means to improve the com-petitiveness of China＇ publishing industry, is also an inevitable choice to accelerate the innovation of cultural industry and improve the productivity of the cultural industry under the background of new normal. Collaborative development of traditional publishing and new media in Hunan province has typical meaning, which as typical province with rapid de-velopment of radio and television media. This paper which is based on the analysis of the social background of the de-velopment of new media in China attempts to make an objective judgment and evaluation of the basic situation between the traditional publishing industry and the new media in Hunan province, to explore the path of the construction and optimization of synergy symbiotic model between the traditional publishing industry and the emerging media, and to find out the symbiotic and win-win development strategy to promote the national traditional publishing and emerging media. It has a positive practical significance for the competitors to promote the development of publishing industry in Hunan.