产业转型中的大众出版盈利模式的优化

Optimization of the Profit Model of the Public Publishing Industry in the Industrial Transformation

我国数字出版产业日渐兴盛,出版产业转型势在必行。对比专业出版和教育出版,大众出版在数字出版方面较为落后。结合我国大众出版在数字化转型中的实际情况,分析发现我国大众出版盈利模式存在问题,需从内容挖掘、统一定价、平台建设、整合产业链等方面进行优化。

China＇s digital publishing industry is booming, publishing industry transformation is imperative. Com-pared to professional publishing and educational publishing, mass publishing is lagging behind in digital publishing. Ac-cording to the actual situation of digital publishing in China, it is found that there are some problems in the profit mod-el of public publishing, which need to be optimized from the aspects of content mining, unified pricing, platform con-struction and integration of industrial chain.