全域旅游视角下博州旅游发展研究

A Study on the Tourism Development of Bozhou from the Perspective of Global Tourism

全域旅游将成为我国"十三五"旅游规划发展的重点,根据全域旅游的特征分析新疆博尔塔拉蒙古自治州旅游发展概况,以及博州全域旅游发展的资源优势、一带一路条件和现实基础等,提出开创全域旅游管理合作机制、打造全域行业旅游产品体系、全媒体营销、突出"四化"特色、发展旅游职业教育等博州发展全域旅游的五大思路。

Global Tourism will become the focus of China ＇ 13th Five-Year Tourism planning and development. According to the characteristics of global tourism, this paper analyzes the development of tourism in Bortala Mongol Autonomous Prefecture, Xinjiang, the resource advantages of Bozhou tourism development, and the conditions and real-istic basis. Then propose to create a global tourism management cooperation mechanism, to create a global industry tourism product system, all-media marketing, highlighting the “four modernizations” characteristics, to develop tourism vocational education in Bozhou.