自媒体时代大学生创业教育研究

A Survey on Entrepreneurship Education of College Students in We Media Age

随着互联网技术的发展,网络媒体、手机媒体等新媒体开始兴起,并逐渐取代报纸、广播、电视等传统媒体形式,成为大学生获取信息的主要渠道。同时随着手机等移动终端的普及,微信、手机APP等自媒体成为最受大学生欢迎的媒体形式,自媒体时代已经到来。作为移动终端的忠实拥护者,除了获取信息,利用自媒体进行创业也逐渐成为一种新的大学生的创业模式,其中O2O模式是最主要的操作模式。

With the development of Internet technology, new media such as network media, mobile media began to rise. It gradually replaces newspapers, radio, television and other traditional media forms, becomes the main channel of information for college students. At the same time, with the popularity of cell phones and other mo-bile terminals, WeChat, mobile phone APP etc. become the most popular with college students form of media.Since the media age has come. As a loyal fan of the mobile terminal, in addition to access to information, using the media to entrepreneurship also gradually became a new kind of the entrepreneurial model of college students. Among them, O2O model is the main mode of operation.