基于现代传播技术的微视频设计策略研究

Research on the Design and Effectiveness of Social Etiquette Micro Video

在信息化技术广泛应用的背景下,可视化传播已涉足教育、政治、经济和文化等领域。微视频以短小精悍、时间短、互动性强、使用方便等特点延伸了传统的信息交互。定位在社交礼仪的传播,分析了微视频课程的内涵、特点,并针对传授内容对微视频课程教学进行设计,旨在更好地依托现代信息技术,使之成为文化传播的有效手段。

Under the background of information - digital learning, micro course characterized by short and pithy, time-saving, visual learning-modal, interactive, convenient etc, can great extend the traditional classroom teaching. As a practical and operative course, the Social Etiquette makes a design of the teaching process practices through the elaboration of the connotation and characteristics of the micro video course. At the same time, the social etiquette makes a explanation of the significance of social etiquette that applied in Colleges and Universities, based on the analysis of the teaching characteristics of micro video course in social etiquette. Then, this paper is helpful for students to make full use of digital media resources to study effectively. And it does a great help in making the norms of social etiquette becoming a students＇ normal habits which will enhance the students＇ interest in learning et-iquette knowledge.