旅游城市文化有效输出的实证调查与对策——以珠海为例

The field study and strategies of effective cultural transmission of tourist cty——Take Zhuhai as an example

珠海是个美誉颇多的海滨城市,拥有丰富的自然景观、人文资源和独具特色的非遗文化,但由于其文化输出不足,途径单一,影响了本地旅游业的发展和人们对这座旅游城市的认知。本文将探讨在田野调查中发现的文化输出问题并提出解决策略,以期为旅游城市文化的有效输出提供路径并为其它旅游城市的文化推介给予启示。

As a coastal city with many good reputations,Zhuhai is abundant in natural landscapes,human resources and u-nique intangible cultural heritages.However,the development of its tourism and people’s cognition have been hampered due to its insufficiency in cultural transmission and monotonous method in promotion.This paper will explore the problems of cul-tural transmission found in field study and put forward strategies in attempt to look for ways of cultural transmission of tourist cities and provide enlightenment for the cultural introduction of other tourist cities.