汽车前脸造型的家族化设计

The vehicle's series design on the frontface

汽车造型的家族化设计是汽车造型发展的道路上始终秉承的一种理念,它表达了一个汽车品牌在人们心目中的形象。国外很多汽车品牌在发展过程中都非常重视汽车造型的家族化设计。然而,国内的汽车品牌在这方面的意识还比较淡薄,虽然一些自主品牌已经开始思考自己的造型家族化特征,但由于公司发展的制约,技术的依赖和产品的有限,还不能形成自身的品牌视觉符号。品牌的形成需要一定的过程。文章通过实际接触到的具体案例,简要说明了如何在前脸造型上体现家族化的设计思路,希望能够对民族汽车的造型家族化设计提供一些借鉴意义。

The vehicle＇s series design is a consistent faith though out the development of the vehicle design. It expresses the image of the vehicle brand in people＇s mind. Some foreign companies pay more attention to series design and make good use of it. However, internal companies are still weak in this field, although some begin to think about their own series characteristic. They can not form the brand series symbol because of the limitation of technique, products and development. In this article, it expatiated on the thought of series design on the frontface through a case at work, in the hope of offering some meanings in the use of reference in independent brand series design.