摘要
搜索引擎的竞价排名作为企业进行网络营销宣传的一种重要手段,在法律的适用上存在不同的学理观点和实践,而其中的关键即为对推广服务的解释认定,欲借助《广告法》第2条第1款的规范通过文义解释和目的解释及利益衡量来定位竞价排名的法律属性和地位,从而尽可能避免法外之地的出现。
As a crucial means to execute network marketing promotion,there exists different viewpoints and practice in the paid listing of searching engines, among which the key points lies in the explanation and confirmation of promoting. The essay intended to assist from the explanations of literal and purpose as well as interest balance of Article 1st,Claus 2nd of 'Law of Advertisement' to define legal nature regulations and positions of paid listing, hence to avoid the emergence of illegal intentions.
作者
麻云程
MA Yun - cheng(East China University of Politics and Law, 200042, Shanghai ,Chin)
出处
《陕西青年职业学院学报》
2016年第3期64-68,共5页
Journal of Shaanxi Youth Vocational College
关键词
搜索引擎
竞价排名
推广链接
文义解释
目的解释
Searching Engine
Paid Listing
Inter- linkage Promotion
Literal Explanation Intentional Explanation